TRUST
Trust · Questions · Twelve answers

The questions senior leaders ask before they trust Maitro.

Ownership, royalty, IP, time, brand, process, Society, Build Lab, Spotlight, and Council. Public answers explain the model; signed agreements control the actual terms.

Contractual boundary. This FAQ is explanatory. Do not treat it as legal, tax, employment, financial, or investment advice. Employer contracts should be reviewed independently, and the signed Maitro agreement controls actual terms.
QUESTIONS
Honest FAQ

Senior-leader questions. Answered with boundaries.

Ordered the way real conversations go: money, IP, time, process, and the program terms that should not be guessed from public copy.

I.Ownership · Money · IP04 QUESTIONS
01Who owns the company and the IP?
Where a Build Lab arrangement is signed, Maitro/Talpro is expected to fund, build, own, and operate the venture structure defined in the agreement. The senior leader contributes the idea, domain credibility, name, and limited time; they do not automatically become a founder of record or equity holder. The signed agreement controls the actual IP, operating, attribution, and commercial terms.
02Why don't I get equity?
The named-ideator model is designed for senior leaders who usually remain employed. Equity can create employer, board, disclosure, tax, and conflict questions that vary by contract. Maitro therefore uses a royalty-style commercial structure where the agreement permits it. This FAQ is explanatory only; applicants should review employer obligations with independent counsel.
03How do I get paid?
If a Build Lab agreement includes economics for the named ideator, the public shape is a capped, time-bound royalty-style payment. Exact rate, cap, term, calculation base, audit process, timing, and recipient details are not public and are released only through the application/NDA flow where appropriate. Public examples are illustrative; the signed agreement controls.Verify before economics
04Will this conflict with my current employer's IP terms?
It depends on your employment agreement, policy obligations, board roles, and the idea itself. Maitro can review clauses you choose to share and may help structure a conflict review, but this is not legal advice and does not guarantee clearance. Do not disclose employer confidential information to Maitro, and involve your own counsel where needed.
II.Your brand · Your time · Your day job04 QUESTIONS
05Whose name appears on the product?
If the arrangement provides for public attribution, the senior leader may be named as the ideator or public originator while Maitro/Talpro remains the operating entity. The exact language, duration, channels, approvals, and exceptions are agreement-controlled. Maitro does not promise third-party media, institutions, awards, or speaking slots in the public FAQ.
06What time commitment do you actually need from me?
The intended commitment is limited and senior-leader-friendly: periodic product conversations during the build, review of key positioning, and selective post-launch moments if agreed. Exact weekly cadence, response windows, and public-facing obligations are set during onboarding and in the agreement.
07Do I need to disclose this to my employer or board?
Possibly. Disclosure depends on your employer contract, board policy, sector rules, and whether the idea sits near your employer's business. Maitro can prepare explanatory materials, but the disclosure decision should be made with your own legal, employment, or board advisors.
08What happens if I want to walk away?
Exit, pause, attribution, royalty, and post-exit obligations are handled by the signed agreement. The public principle is that Maitro should not trap senior leaders in unclear obligations, and senior leaders should not assume continuing economics beyond what the contract states.
III.Process · Crew · Conflicts04 QUESTIONS
09What's the application timeline? When would I actually start?
The normal path is application, eligibility review, discovery conversation, conflict/IP review, agreement, and then build scheduling. Public timelines are indicative, not service-level commitments. If an application is declined or delayed, Maitro should give a clear reason where confidentiality allows.
10Who's actually on the crew building this?
Maitro/Talpro assigns the product, engineering, design, and editorial operators needed for the engagement. Crew composition can vary by venture stage, complexity, and availability. Any confidentiality, subcontracting, data handling, or named-operator commitments should be captured in the agreement or onboarding pack.
11What if the product fails?
Venture outcomes are uncertain. Maitro is designed to carry the build and operating burden where the arrangement applies, but no public page should be read as a guarantee of revenue, media outcomes, reputation insulation, or product-market fit. Any post-launch brand plan is a plan and approval workflow, not guaranteed placement.
12What if my idea conflicts with another Maitro venture?
Maitro should screen for conflicts against active and relevant historical work before accepting an idea into Build Lab. If a potential collision appears, Maitro may decline, restructure, add confidentiality walls, or seek additional review. The process is intended to reduce risk; it cannot remove every possible conflict by default.
IV.Glossary — what each Maitro term means08 QUESTIONS
13What is the Society?
Society is Maitro's senior-leader community layer. Public descriptions of access, directory, events, and member benefits are directional and may change as the program matures. Any gated member benefits are governed by the applicable program terms.
14What is the Boardroom?
Boardroom is the private peer-room format for selected senior leaders. City, frequency, attendance, confidentiality rules, and outputs are program-controlled and should be confirmed for each event.
15What is Spotlight?
Spotlight is Maitro's brand and editorial support layer for senior leaders. It can include positioning, content, profile assets, and selective public opportunities, but public copy should not be read as a promise of third-party media, awards, conferences, or institutional appearances.
16What is the Build Lab?
Build Lab is Maitro's apex venture-build path: a senior leader brings a domain insight, and Maitro evaluates whether to fund, build, own, and operate a venture around it. Cohort size, timing, selection gates, royalty economics, and attribution are source-of-truth and agreement-controlled.
17What is the Council?
Council is the intended senior advisory/alumni layer around Maitro. Eligibility, rights, duration, event access, commercial rights, and any honorary role are subject to program terms and founder confirmation.
18What is a "named ideator" or "Maitro Founder"?
A named ideator is the senior leader publicly associated with the original insight behind a Maitro venture where the agreement provides for that role. Attribution language, duration, economics, approvals, and exceptions are agreement-controlled.
19What is the Investability Gate (the 100-point selection rubric)?
The Investability Gate is Maitro's intended evaluation discipline for Build Lab ideas. Public scoring examples are illustrative unless a current scorecard is published and marked as active. Applicants should expect domain, conflict, buildability, market, and reference review.
20What is the 80-point Quality Gate?
The Quality Gate is Maitro's internal launch-readiness discipline for security, reliability, product quality, and monitoring. Specific scoring, uptime targets, tooling, and audit cadence can change by product and should be read from the current technical source of truth.

Still have questions? Talk to a real human.

The questions that do not fit on a public FAQ usually involve your employer contract, board policy, tax position, or confidentiality obligations. Bring those to a private conversation.

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