TIER 03
Application + retainer

Spotlight. Brand amplification only..

Twelve-month managed brand amplification plan: podcast and article preparation, LinkedIn editorial support, speaking and award tracking, and approval workflows. Specific channels are subject to fit and confirmation.

PodcastOne booking every 6 weeks · HCI Talks first · external as we earn them
KeynoteConference speaking support where event fit is confirmed
LectureGuest lecture or senior audience session where partner fit is confirmed
LinkedInTwelve months managed editorial · drafted by SocialIQ · approved by you
AwardsQuarterly entries to industry bodies · submission + nomination kit
BylinesQuarterly byline support where publication fit is confirmed
CostApplication + 12-month retainer · disclosed in writing pre-signing
SPOTLIGHT FIT
When to choose Spotlight

Spotlight is for leaders who need public surface area before a company exists.

Some senior leaders already have a category, a thesis, or a founder-level reputation, but no operating bandwidth for a new venture. Spotlight turns that raw authority into a twelve-month public rhythm: podcasts, bylines, keynote briefs, award submissions, and LinkedIn editorial that sounds like the leader rather than a campaign.

It can stand alone when brand amplification is the whole job. It can also prepare the market before a Build Lab application, especially when the idea depends on trust, ecosystem access, or a visible point of view.

  • Best fit: CXOs with a credible thesis, clear category, or upcoming board-level transition.
  • Not a fit: outsourced personal branding without leader involvement or approval discipline.
  • Output: a managed editorial calendar, monthly proof of work, and reusable public assets.

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